The role of the imagery provider is to provide agronomists, consultants, and farmers with an easy-to-use, intuitive and affordable toolkit.
There has been significant progress in geospatial applications in recent years. From SpaceX’s launch of 422 Starlink satellites to provide the globe with internet access to Planet’s new satellite imaging constellation, capturing every point on earth, every day. The combined power of satellite imaging, spatial information systems, and the internet has created an excellent environment for sharing, analyzing, and using geo-information, much of it of very high quality. The question is: Where can you put it to the best use?
Every farmer is equipped with a tablet, smartphone, or P.D.A. But are they using the satellite imagery and related information to their full potential? How can satellite imaging and spatial information be harnessed to improve decision-making? How can the farmer help make sense of it all? And how can the image service providers and platform owners help them do it?
The role of the imagery provider is to provide agronomists, consultants, and farmers with an easy-to-use, intuitive and affordable toolkit. The images are the raw material for it. In our focus at CropSafe on precision agriculture and digital agriculture, satellite images are at the core of our offering. In particular, the satellite imagery that provides information on vegetation status and crop health is crucial to making precision farming a reality for farmers.
The quality of the image data, the timelines, the proper pixel resolution for your field, and the certainty of the deliverables are crucial to good decision-making. With the flood of geo-information available today, much of it of variable quality, this is the essence of what farmers need to know. Our responsibility as service providers and platform owners is to ensure that farmers can get the correct data at the right time.
It is easy to get caught up in the hype of the most advanced tech developments. However, as a start-up, it is also important to remember the end goal and what that is to farmers. In fact, it is not just farmers but anyone involved in agriculture, from the people who grow the food, the people who ship it to the people who prepare it for us to eat. With a population of 7 billion growing to 9 billion by 2050, the challenge of feeding the world will be more than ever.
May 1, 2022
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